If You’re A Dad, Dove’s Super Bowl Ad May Make Your Eyes Water A Bit [Video]

Super Bowl Sunday, Dove isn't going to tout the virtues of its products, instead they go for your heart with a series of children calling out "Dad".

It's dusty in here, isn't it?

It looks like Dove may be the first brand to release its Super Bowl ad online — and it's a tearjerker aimed at dads.

The ad consists of one word, "dad" (or "daddy"), which is repeated by boys and girls at different stages of their lives. The repetition is affecting, particularly on repeated viewings and may results in watery eyes from more than a few fathers.