October Is Breast Cancer Awareness Month [Video]

Every month has its causes. October's is National Breast Cancer Awareness Month.

And if the ALS Ice Bucket Challenge has shown us anything, it's that a good viral video can expose the message to millions.

So, the good folks at Nestle set out to do just that. And they did.

"Hidden Bra Cam Exposes Stolen Glances, Promotes Breast Cancer Awareness"

A hilariously on-point video, which has now been viewed more than a million times, has been uploaded to the Nestlé Fitness YouTube page with the hashtag #CheckYourSelfie. It depicts just how many wandering eyeballs are drawn to women's breasts in a day. The actress in the video is equipped with a hidden camera that is disguised as a button on her bra, and she walks around town for a day running errands, taking meetings, getting coffee, etc. A counter tallies the glances her breasts attract throughout the day. It should definitely be noted that the actress is wearing a very bright pink bra, and her shirt is basically half-buttoned.

This is not Nestlé's first video campaign for breast cancer awareness.

Last year, it released a video that featured another bra that sent out tweets every time it is was unclasped.

Here is said video. Try not to stare. Hell I couldn't do it. But that's just me.